Jesse Brand

Content Distribution Coordinator

Phone:

+64 27 468 1122

Email:

Date of Birth:

September 9th, 1985

Social Media:

Website:

  • TikTok
  • Facebook
  • YouTube
  • Instagram

Cover Leter

Sea Shepard Australia; Communications Director,

 

I am more than ecstatic about the opportunity to apply for this position. Environmental, particularly oceanic conservation is so essential to me that I see no other way forward both for myself and as a species.  I currently live in New Zealand, and I am open to working from here remotely, however I also have intentions to move over to Australia, and this is what led me to your job posting.  I hope you enjoy looking at my application and can sense my yearning to share my skills and passion with an organisation and cause that I so strongly support.

I hope that what follows can attest to my ability to work efficiently and to a deadline, my graphic and online line skills, as well as my deep-rooted passion to be involved in your organisation long term.

Sincerely, 

 

Jesse Brand

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To the Point

Yoga Instructor

Performing Musician (Activist)

Content Creator

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Bachelors of Audio Engineering

Documentary Maker

Adobe Suite Proficient

Workshop Facilitator

Bachelors of contemporary Music

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About

  • 35-year-old Canadian born, New Zealand citizen,

  • Social Media – edit graphics and videos for content/promotion on all major platforms

  • Performing Musician Activist: singer songwriter, poet, rap artist, and producer

  • Yoga instructor with strong philosophical interest

  • Workshop Facilitator at Festivals: yoga, music, ecstatic dance, and singing; to empower individuals to make a positive impact in the world

  • Variety of work experience and tertiary education

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TIkTOK

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dire straits

I believe the dire environmental conditions leave me with no choice but to make conservation my sole aim in all elements of my life.

Therefore, working as part of the Sea Shepard Team

would offer me the opportunity to utilise my many skills developed as an independent artist, to take direct action through the extensive exposure and promotion of events undertaken by Sea Shepard Australia.

Graphic Designs

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Social Skills

Empathetic: able to understand others point of view, either to work together as a team, or to forge an understanding of how to connect to or sway an audience.

Confident: Willing to stand up, speak out, and engage an audience; yet constantly conscious of remaining humble and relatable. 

Creative: Able to come up with unique, simple, and effective techniques to express an idea or solve a problem. 

Self-Motivated: very passionate individual who works highly effectively unsupervised or as a team. 
 

As an outgoing and personable individual, I am confident in working with the press, I have engaged in numerous newspapers, radio, and TV interviews.  I feel confident in the avenues required to make and maintain these connections, speak out publicly, or support others in this process from behind the scenes.  

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Media Skills

Social Media: Developed and maintain my own website, Facebook, YouTube, TikTok, etc. accounts with a decent niche following. 

Graphic Design (Photoshop/Illustrator):

such as event posters, stickers, flyers, and digital promotional material

Video Editing (Premiere/Final Cut): Shot and edited my own documentary series of a “Traveling Musician”. Plus, many other videos. 

Business: Completed tertiary courses in both Marketing and Accounting. 

Audio: I hold a Bachelors of Audio Engineering, able to record and work confidently in any DAW and produce high end results for both music and film (social media). 

into the Deep

With an active interest in current affairs, I am able to extensively research a topic and prepare high quality academic writing and referencing as demonstrated through two bachelor’s degrees. Contrarily, also able to present these finding to a lay audience, as demonstrated via receiving the top award for my graduating years Major Research Project, by winning the finals in the ‘Two Minute Thesis’ presentation, competing against the top student of all departments in my institution.  I feel it I important to use language and ideas that will resonate with target audiences, thereby enabling a border reach of understanding. As Pall Watson points out, humans are all but passengers on the same boat, we must protect nature, who are the crew.  

I have thoroughly explored and love the Sea Shepard Australia website. I am confident in my ability to contribute to its maintenance, development, and updates; in ways that may both encourage regular traffic and may spawn open dialogue among viewers, both online and in everyday situations.  Additionally, I have experience with email campaigns using apps such as Mailchimp, to update individuals on current events, encourage social media engagement, as well as initiate calls to action. The days of traditional media are over, and people are looking for more accurate depictions of the world. Sea Shepherd are a leading example of the power of the camera, and I hope to help this movement be seen and heard.

My skill set is particularly suited to this role as I am always willing and able to work independently, coordinate within a team, or under specific instructions. This may be to develop and actualise innovative strategies to build audience engagement, pitch new ideas/campaigns, maintain compelling content, maximise organic reach, strategically implement paid reach, set goals, utilise google analytics and SEO, Facebook insights, adhere to a calendar, target key market audiences, as well as ultimately inspire and empower individuals to stand up for our oceans.  

Video Editing

KEY SELECTION CRITERIA

 

1.    Strong knowledge of communication strategies across social media and web:
I have been utilising the internet for social media presence and campaigns since the late 90s on Myspace and MSN Messenger.  I have grown with the industry and various platforms/trends and understand the workings of all the major current platforms and website design. 


2.    Expertise in the latest online engagement techniques and other rapidly developing media:
I frequently research tools and developing trends, platforms, etc. as I am very conscious of the benefits of utilising a variety of platforms and techniques. For example, TikTok is currently revolutionising the social media movement through its, broad reaching algorithms, and allows a greater reach to Gen-X and Millennials. Plus, it avoids much of the content restrictions that American platforms like Facebook are aggressively implementing.  This I feel is very relevant in terms of activism. 


3.    Strong written, oral and interpersonal communication skills:
As a Yoga instructor, performing musician, workshop facilitator, and academic, I am comfortable and adverse in social engagement in all forms. 


4.    Intermediate graphic design skills, with proven ability in Adobe suite:
I consider myself an intermediate design artist in Adobe suite apps, as this is an essential skill as a self-employed musician/workshop host. 


5.    Ability to work as part of a team, under time constraints and strict deadlines, with minimum of supervision:
Absolutely, my experience in both trade work and academic study has highly honed my ability in all these aspects. 


6.    Tertiary qualifications in communications/advertising/public relations:
My tertiary education included numerous business components, plus I took elective papers in marketing, accounting, and education.


7.    A passion for ocean conservation:
I grew up on the Atlantic Ocean, summers were spent Sailing Laser 2’s by day and, swimming with phosphorescence by night. I will never forget the thrill of my first whale spotting; or as a young child, crying my heart out as I watched a whale documentary, I cried because I was so disappointed that I was not a whale myself. 

Work EXPERIENCE


HOSPITALITY
(4 years)
Working between two different Café/Restaurants, I developed skills: barista, front of house, and kitchen hand. My easy going and outward personality allow me to relate well to customers and staff, and my diligence allows me to stay focused on getting job done. 


PHYSICAL LABOUR 
(6 years)
3 years of full time building and 3 years of farming in my early twenties taught me how to work hard and long hours.  I developed both physical endurance as well as mental stamina. In addition to this I developed great problem-solving skills that can be applied within most trades, and feel comfortable when taking on most projects, be it building, landscaping, plumbing, or machinery/chainsaw operation, etc.  


SELF EMPLOYED 
(5+ years)
Before my studies began, I completed my training as a Yoga Instructor and during my studies I have been teaching regularly.  Additionally, as a long-term musician, I have been actively running events around New Zealand and Australia which require, planning, graphic design, video editing, social media, marketing, advertising, and budgeting.  I have formed a business named Firebrand, under which I manage my contracted yoga teaching and music events and undergo legal operations such as taxes. 

MANAGMENT
(3 months)
I operated as temporary manager at a yoga retreat center in Australia.  I was responsible for directing 30-50 volunteers per day, who I divided into different teams such as cleaning, cooking, etc. Although the position was set to be temporary, my work was highly appreciated, and the skills I learned will last a lifetime. 

LIFESTYLE BLOCK OWNER
(5 years)
With 11 acers of land, I spent my evening and weekends growing veggie gardens, tending to animals, cutting firwood, doing up the house, etc. 


REFERENCES 
Upon request.